Each year Larry Page and Sergey Brin host The Camp, an invite-only three-day event for bringing together VIPs across tech, music, and fashion.
This years event was held in Sicily, and I had the pleasure of designing the look and feel for the online experience.
This design expands on The Camp logo, making it both a focal point and part of a larger design language. Leaning into the youthful and playful nature of “camp,” this execution utilizes iconography to tell a story. The makers style feels handcrafted, while the bold use of a gold foil texture lend an air of sophistication. The illustrations are approachable and friendly to align with the overall Google brand, while allowing The Camp to retain its own unique identity.